News, insights and ideas from the Go4 team

Heat Index vs WBGT: Why Traditional Temperature Readings Are Not Enough Why It Matters Every year, student-athletes suffer heat-related illnesses — some even fatal. Traditional temperature readings (like the heat index) don’t tell the full story.To protect athletes, we must measure true environmental stress on the body. What Is…

Name: Reward Blueberry Electrolyte Drink Country Of Origin: Mexico, distributed by Biscuits & Cookies International, Irving, Texas Price Point: $1 Promise On The Bottle: Reward is Ready To Go! Color: The color is more blue raspberry than blueberry. It is both murky and translucent with…

Meet the Learners of CAATE Accredited Residency Programs The CAATE is excited to highlight the talented individuals advancing through our residency & fellowship programs. This initiative is designed to showcase their achievements, aspirations, and contributions to the field. Each spotlight will give you an inside look at their…

By Elizabeth Neil PhD, LAT, ATC Summer is an opportune time for reflection on the past year and planning ahead. If your documentation fell short last year, that’s alright! It’s a fresh start as we look forward to the new academic and summer camp seasons. The blog below…

As a parent, you want your child to have fun, improve their skills, and stay healthy on the field. But before the first whistle blows, it’s important to ask a few key questions—because safety should always come first. Here are 10 safety questions every parent should ask their…

As a parent or coach, you want to see young athletes perform their best on the field while staying safe and healthy. One way to support both is by understanding dynamic warm-up exercises for young football players and how to properly execute them up before every game or practice.

You might be thinking, “Is this serious? Should I take my son/daughter/player/athlete to the doctor? Do they need an x-ray?” In essence, is it sore or injured? Let’s jump in and talk about muscle soreness vs muscle tears . . . Muscle soreness feels dull, achy, and…

Why You’re Losing Money with Staffing Companies — And What You Can Do About It Let’s talk numbers, the business model no one tells you about, and how Go4 was built to flip the script for athletic trainers. From 2015 to 2017, I used a staffing company…

When Southern Cal star basketball player JuJu Watkins tore her right ACL in the Trojans’ third game of the 2025 NCAA Women’s Basketball Tournament, the questions surely started. How soon will she have her surgery? What type of graft will be used? How long after the…

The CAATE On the Move: Spring Event Highlights   Visit the CAATE website if you are interested in learning more about Athletic Training Residency and FellowshipPrograms CLICK HERE.From conferences to connections, the CAATE has been busy! We recently attended the AMSSM (American Medical Society for Sports Medicine) and…

Philadelphia, PA  April 25, 2025 — Flag Football Life (FFL), one of the nation’s leading flag football organizations, is proud to announce a new partnership with Go4, naming the platform as its Official Safety Partner and exclusive provider of Athletic Trainers for all FFL events. This partnership underscores…

Company Names / Divisions:New England Surf Soccer Club—Headquarter Location: Boston, MA—Company Mission: To create the ‘best of the best’ experiences and opportunities for our players.—If your company had a mascot, what would it be?:  A wave 🌊🏄—What is an interesting object or item in your company office?: Trophies and Medals—Why does…