News, insights and ideas from the Go4 team

By Elizabeth Neil PhD, LAT, ATC Summer is an opportune time for reflection on the past year and planning ahead. If your documentation fell short last year, that’s alright! It’s a fresh start as we look forward to the new academic and summer camp seasons. The blog below on Quality…

As a parent, you want your child to have fun, improve their skills, and stay healthy on the field. But before the first whistle blows, it’s important to ask a few key questions—because safety should always come first. Here are 10 safety questions every parent should ask their child’s coach…

As a parent or coach, you want to see young athletes perform their best on the field while staying safe and healthy. One way to support both is by understanding dynamic warm-up exercises for young football players and how to properly execute them up before every game or practice. Dynamic…

You might be thinking, “Is this serious? Should I take my son/daughter/player/athlete to the doctor? Do they need an x-ray?” In essence, is it sore or injured? Let’s jump in and talk about muscle soreness vs muscle tears . . . Muscle soreness feels dull, achy, and usually shows up…

Why You’re Losing Money with Staffing Companies — And What You Can Do About It Let’s talk numbers, the business model no one tells you about, and how Go4 was built to flip the script for athletic trainers. From 2015 to 2017, I used a staffing company to hire athletic…

When Southern Cal star basketball player JuJu Watkins tore her right ACL in the Trojans’ third game of the 2025 NCAA Women’s Basketball Tournament, the questions surely started. How soon will she have her surgery? What type of graft will be used? How long after the surgery will she…

The CAATE On the Move: Spring Event Highlights   Visit the CAATE website if you are interested in learning more about Athletic Training Residency and FellowshipPrograms CLICK HERE.From conferences to connections, the CAATE has been busy! We recently attended the AMSSM (American Medical Society for Sports Medicine) and AAOE…

Philadelphia, PA  April 25, 2025 — Flag Football Life (FFL), one of the nation’s leading flag football organizations, is proud to announce a new partnership with Go4, naming the platform as its Official Safety Partner and exclusive provider of Athletic Trainers for all FFL events. This partnership underscores FFL’s continued…

Company Names / Divisions:New England Surf Soccer Club—Headquarter Location: Boston, MA—Company Mission: To create the ‘best of the best’ experiences and opportunities for our players.—If your company had a mascot, what would it be?:  A wave 🌊🏄—What is an interesting object or item in your company office?: Trophies and Medals—Why does your…

By Beth Jones, LAT, ATC Why We Take It Slow: The Graduated Return-to-Play for Concussion Hey coaches, parents, and athletic directors- I know how tough it can be to keep an athlete sidelined, especially when they’re begging to get back in the game. But when it comes to concussions, it’s…

By Beth Jones, LAT, ATC Emergency Preparedness in Athletics: A Guide to Reviewing and Practicing Your Emergency Action Plan When it comes to high school athletics, preparation isn’t just about conditioning athletes for competition- it’s also about ensuring that everyone is ready to respond in case of an emergency. Having…

Fall sports are in full swing–which means the potential for injuries are back on, too. Like concussions. So, to help your players return to the field, we’ve made downloadable concussion symptom posters to print and hang up around the locker rooms, fields and ATRs.  Download…