News, insights and ideas from the Go4 team

New at Go4
Want to know what is new at Go4? We’ll keep a running list of new features and releases, pinned to the top of our blog. We’ll stay transparent, and you get access to the only nationwide marketplace for hiring athletic trainers. Got an idea for improving Go4?…

Why You’re Losing Money with Staffing Companies
Why You’re Losing Money with Staffing Companies — And What You Can Do About It Let’s talk numbers, the business model no one tells you about, and how Go4 was built to flip the script for athletic trainers. From 2015 to 2017, I used a staffing company to hire athletic…

Athletic training room prehab is a key variable in ACL Recovery
When Southern Cal star basketball player JuJu Watkins tore her right ACL in the Trojans’ third game of the 2025 NCAA Women’s Basketball Tournament, the questions surely started. How soon will she have her surgery? What type of graft will be used? How long after the surgery will she…

Flag Football Life Names Go4 as Official Safety Partner and Athletic Trainer Provider
Philadelphia, PA April 25, 2025 — Flag Football Life (FFL), one of the nation’s leading flag football organizations, is proud to announce a new partnership with Go4, naming the platform as its Official Safety Partner and exclusive provider of Athletic Trainers for all FFL events. This partnership underscores FFL’s continued…

Partner Profile: New England Surf Soccer Club
Company Names / Divisions:New England Surf Soccer Club—Headquarter Location: Boston, MA—Company Mission: To create the ‘best of the best’ experiences and opportunities for our players.—If your company had a mascot, what would it be?: A wave 🌊🏄—What is an interesting object or item in your company office?: Trophies and Medals—Why does your…

Why We Take It Slow: The Graduated Return-to-Play for Concussion
By Beth Jones, LAT, ATC Why We Take It Slow: The Graduated Return-to-Play for Concussion Hey coaches, parents, and athletic directors- I know how tough it can be to keep an athlete sidelined, especially when they’re begging to get back in the game. But when it comes to concussions, it’s…

Emergency Preparedness in Athletics: A Guide to Reviewing and Practicing Your Emergency Action Plan
By Beth Jones, LAT, ATC Emergency Preparedness in Athletics: A Guide to Reviewing and Practicing Your Emergency Action Plan When it comes to high school athletics, preparation isn’t just about conditioning athletes for competition- it’s also about ensuring that everyone is ready to respond in case of an emergency. Having…

Concussion Symptom Posters
Fall sports are in full swing–which means the potential for injuries are back on, too. Like concussions. So, to help your players return to the field, we’ve made downloadable concussion symptom posters to print and hang up around the locker rooms, fields and ATRs. Download…

Meet the Learners of CAATE Accredited Residency Programs
Clarissa Alexander and Kyle Morris both completed CAATE-accredited athletic training residency programs. Learn more about their experiences as residents! Visit the CAATE website if you are interested in learning more about Athletic Training Residency and FellowshipPrograms CLICK HERE. Meet Clarissa Alexander Clarissa completed her athletic training residency at St…

No One Beats The Concussion Protocol
Jalen Hurts was the MVP of Super Bowl LIX. Prior to defeating the Chiefs in the biggest game of the year, he made headlines after an earlier contest by beating something else. After being sent to the medical tent for a suspected concussion late in the first half of the…

Go4 Enters Strategic Partnership with the AATE
Philadelphia, PA–February 24, 2025. The Association for Athletic Training Education (AATE) is partnering with Go4 to assist with the recruitment of students starting at the high school level to seek higher education in athletic training. Go4 will help get information about the profession and individual athletic training programs out to high…

Partner Profile: SMP
Company Names / Divisions:Lacrosse AmericaChicago FC UnitedSoccer Events GroupTeam ONE Lacrosse3Step Sports—Headquarter Location: Chicago, IL—Company Mission: Building Better Young People Through Sport—If your company had a mascot, what would it be?: Captain America playing one of our sports.—What is an interesting object or item in your company office?: A championship belt…

$200, Easy. New Go4 Referral Links
Have you ever gotten hit up by someone to work a PRN gig that you can’t because of a scheduling conflict or prior commitment? Well, now you don’t have to give up making money on that job by giving them your own, unique Go4 referral link. And when they…