News, insights and ideas from the Go4 team

Want to know what is new at Go4? We’ll keep a running list of new features and releases, pinned to the top of our blog. We’ll stay transparent, and you get access to the only nationwide marketplace for hiring athletic trainers. Got an idea for improving Go4?…

Documented Progress (2024–2025) Vision 2030 was built in response to real, measurable problems in our profession: compensation, retention, respect, and career pathways. In 2025, we focused on changing those conditions, not just talking about them.As we close out 2025, here is an update on what we accomplished together so far.

Youth sports participation is booming. More kids than ever are lacing up and stepping onto the field. It’s a beautiful thing until it isn’t. Every season, young athletes suffer preventable injuries. Concussions go unrecognized. Heat illnesses escalate. Cardiac events unfold with no trained professional in sight. Parents watch from the…

As the youth football season winds down, athletic trainers often see a shift in the types and frequency of injuries presenting on the field. By this point in the year, players’ bodies have endured weeks of contact, repetitive stress, and the cumulative toll of practices and games. For athletic trainers,…

Unchallengeable autonomous medical authority remains elusive… Guideline 1B in the NCAA’s 2025 Sports Medicine Handbook reads in part, “(S)chools must establish an administrative structure that provides independent medical care and affirms the unchallengeable autonomous authority of primary athletics health care providers (team physicians and athletic trainers) to determine medical management…

US Club Soccer, Go4 extend partnership to continue making hiring athletic trainers more accessibleCHARLESTON, S.C. (Nov. 12, 2025) – Go4, the only national, on-demand platform for hiring per diem athletic trainers, and US Club Soccer, a National Association member of the U.S. Soccer Federation, have extended their partnership. This…

PALO ALTO, Calif., and PHILADELPHIA, Pa. UTR Sports, a global transformational force in tennis and pickleball, and Go4, the only national on-demand platform for hiring per diem athletic trainers, announced a strategic partnership to provide UTR members and affiliates with nationwide access to athletic trainers. UTR Sports has used…

The 2025 Athletic Training Compensation Survey is your chance to shape the future of the athletic training profession.

97% of the victims since 2000 have been linemen and over one third of the incidents resulted from “punishment” runs or drills.

The vapors wafting from the glass not so much 'smelled' as they are felt.

When most people prepare for an interview, they focus on how they will answer questions. But here is the thing: your questions matter just as much as your answers. Asking thoughtful, well-timed questions shows you are engaged, curious, and serious about finding the right fit. It tells the employer you…

You’ve heard about it, and maybe even started experimenting–but how does foam rolling improve your mobility and reduce soreness? Foam rolling, or self-myofascial release, works on a physiological level by targeting the connective tissues and muscles to improve mobility, reduce tension, and alleviate soreness.  1. Myofascial Release The fascia is…

The pre-event medical meeting is an essential component of ensuring safety and preparedness for any athletic event. This gathering, often referred to as a medical time-out, involves key stakeholders