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News, insights and ideas from the Go4 team

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New at Go4: Product Updates 6/11/25

Want to know what is new at Go4? We’ll keep a running list of new features and releases, pinned to the top of our blog. We’ll stay transparent, and you get access to the only nationwide marketplace for hiring athletic trainers. Got an idea for improving Go4?…

what is an athletic trainer's scope of practice post-game?
Athletic Trainers

Athletic Trainer Scope of Practice: Post-Game

What is an Athletic Trainer’s Role Post-Game? The game’s over, but an athletic trainer’s work is just beginning. Post-game recovery and rehabilitation are crucial to keeping your child healthy and ready for the next game. So, what is an athletic trainer’s scope of practice post-game? Athletic trainers help…

Athletic Trainers

Why is Football Practice at 6am?

Why is Football Practice at 6am or 7pm? If you’ve ever asked, “Why are we practicing before the sun’s even up? Or Why are we practicing so late?”—the answer is simple: safety. More specifically, heat safety. Early morning practices or practices later in the evening are one of the…

General

Turn up hydration / Turn down hazards

For athletic trainers covering summer tournaments, the primary goal should be the preventing exertional heat illness, especially if the competition is planned for a field with an artificial surface. Artificial surfaces at mid-day may get to 120 degrees Fahrenheit or higher, even if the surrounding temperature is in the comfortable…

Athletic Trainers

Heat Index vs. WBGT

Heat Index vs WBGT: Why Traditional Temperature Readings Are Not Enough Why It Matters Every year, student-athletes suffer heat-related illnesses — some even fatal. Traditional temperature readings (like the heat index) don’t tell the full story.To protect athletes, we must measure true environmental stress on the body. What Is the…

Dollar store sports drink reviews
General

Dollar Store Sports Drink Reviews: Reward Blueberry

Name: Reward Blueberry Electrolyte Drink Country Of Origin: Mexico, distributed by Biscuits & Cookies International, Irving, Texas Price Point: $1 Promise On The Bottle: Reward is Ready To Go! Color: The color is more blue raspberry than blueberry. It is both murky and translucent with a slightly grainy appearance akin…

Athletic Trainers

Meet the Learners of CAATE Accredited Residency Programs: Part II

Meet the Learners of CAATE Accredited Residency Programs The CAATE is excited to highlight the talented individuals advancing through our residency & fellowship programs. This initiative is designed to showcase their achievements, aspirations, and contributions to the field. Each spotlight will give you an inside look at their personal journeys—where…

Athletic Trainers

The Importance of Medical Documentation Part II: Quality Improvement

By Elizabeth Neil PhD, LAT, ATC Summer is an opportune time for reflection on the past year and planning ahead. If your documentation fell short last year, that’s alright! It’s a fresh start as we look forward to the new academic and summer camp seasons. The blog below on Quality…

Athletic Trainers

10 Safety Questions Every Parent Should Ask Their Child’s Coach Before Practice Starts

As a parent, you want your child to have fun, improve their skills, and stay healthy on the field. But before the first whistle blows, it’s important to ask a few key questions—because safety should always come first. Here are 10 safety questions every parent should ask their child’s coach…

Why Dynamic Warm-Up Exercises Matter for Your Young Football Player
Athletic Trainers

Why Dynamic Warm-Up Exercises Matter for Your Young Football Player

As a parent or coach, you want to see young athletes perform their best on the field while staying safe and healthy. One way to support both is by understanding dynamic warm-up exercises for young football players and how to properly execute them up before every game or practice. Dynamic…

Athletic Trainers

Is it Sore or Injured?

You might be thinking, “Is this serious? Should I take my son/daughter/player/athlete to the doctor? Do they need an x-ray?” In essence, is it sore or injured? Let’s jump in and talk about muscle soreness vs muscle tears . . . Muscle soreness feels dull, achy, and usually shows up…

Athletic Trainers

Why You are Losing Money with Staffing Companies

Why You’re Losing Money with Staffing Companies — And What You Can Do About It Let’s talk numbers, the business model no one tells you about, and how Go4 was built to flip the script for athletic trainers. From 2015 to 2017, I used a staffing company to hire athletic…

General

Athletic training room prehab is a key variable in ACL Recovery

When Southern Cal star basketball player JuJu Watkins tore her right ACL in the Trojans’ third game of the 2025 NCAA Women’s Basketball Tournament, the questions surely started. How soon will she have her surgery? What type of graft will be used? How long after the surgery will she…