Youth sports participation is booming. More kids than ever are lacing up and stepping onto the field. It’s a beautiful thing until it isn’t. Every season, young athletes suffer preventable injuries. Concussions go unrecognized. Heat illnesses escalate. Cardiac events unfold with no trained professional in sight. Parents watch from the…

US Club Soccer, Go4 extend partnership to continue making hiring athletic trainers more accessibleCHARLESTON, S.C. (Nov. 12, 2025) – Go4, the only national, on-demand platform for hiring per diem athletic trainers, and US Club Soccer, a National Association member of the U.S. Soccer Federation, have extended their partnership. This…

PALO ALTO, Calif., and PHILADELPHIA, Pa. UTR Sports, a global transformational force in tennis and pickleball, and Go4, the only national on-demand platform for hiring per diem athletic trainers, announced a strategic partnership to provide UTR members and affiliates with nationwide access to athletic trainers. UTR Sports has used…

The vapors wafting from the glass not so much 'smelled' as they are felt.

If you do your ‘war fighting’ in Tap Out gear and Adidas slides, this is your sports drink.

Name: Reward Blueberry Electrolyte Drink Country Of Origin: Mexico, distributed by Biscuits & Cookies International, Irving, Texas Price Point: $1 Promise On The Bottle: Reward is Ready To Go! Color: The color is more blue raspberry than blueberry. It is both murky and translucent with a slightly grainy appearance akin…

Company Names / Divisions:Lacrosse AmericaChicago FC UnitedSoccer Events GroupTeam ONE Lacrosse3Step Sports—Headquarter Location: Chicago, IL—Company Mission: Building Better Young People Through Sport—If your company had a mascot, what would it be?: Captain America playing one of our sports.—What is an interesting object or item in your company office?: A championship belt…

Have you ever gotten hit up by someone to work a PRN gig that you can’t because of a scheduling conflict or prior commitment? Well, now you don’t have to give up making money on that job by giving them your own, unique Go4 referral link. And when they…

These are the scariest sounds you’ve heard a human body make! The sounds that you’ll never un-hear. Read them if you dare! C-L-U-N-K!Meniscal tear Pop!Was doing anterior drawer test on knee and tore the ACL the rest of the way doing it. Snap!Tib fib fracture you could hear from…

by Susan Taah, MEng, GSP, LAT, ATC While there are many benefits to having having an athletic trainer on staff—injury management, illness prevention, emotional support, administrative insight, etc—, the key motivator is the reasonable risk of significant injury, illness, or fatality to occur.  So, then why do ATs often face…

HOW TO RESERVE YOUR STARBUCKS GIFT CARDS FOR NFHS CONFERENCE 1. Fill out the reservation form below. 2. Pick up your Starbucks gift cards at the Go4 NFHS Booth, #1734! Reserve Your Starbucks Card CommentsThis field is for validation purposes and should be left unchanged.Your Name…