The athletic training profession stands at a pivotal moment. Athletic trainers face systemic challenges; recruitment, misconceptions, and inadequate compensation. Go4 is addressing these issues head-on. Through Project 2030, we are leveraging data, advocacy, and innovation to elevate athletic training.
Key Issues
Compensation
According to the National Athletic Trainers’ Association’s 2023 Salary Survey the average salary for full-time athletic trainers was $68,907.21 While this was an 11% increase from the previous 2021 survey, athletic trainers still tend to start at lower salaries when compared to their peers in other allied health professions.
Work-Life Balance / Professional Respect
When current athletic trainers were asked if they would recommend entering the profession to a friend or family member, the majority responded that they would not. Follow-up questions showed that the reasons they are unwilling to recommend it are inadequate compensation, poor work-life balance, and lack of professional respect.
Mentoring / Starting Out
Newly credentialed athletic trainers are practicing in unfamiliar environments and are no longer under the supervision of a preceptor. They are introduced to new colleagues and are expected to understand or develop new policies and procedures. New athletic trainers face challenges related to decision making, developing confidence, role ambiguity, communication, and mentor accessibility.
Go4 Strategic Initiatives
Compensation and Career Sustainability
Through Go4 Contract Services, we’re leading the industry in compensation, financial incentives, and flexible work options.
Recruiting Future ATs
Go4 is investing in recruitment efforts, scholarships, and strategic partnerships to attract and support aspiring athletic trainers.
Transition-to-Practice for New ATs
The AT4America initiative provides structured mentorship, onboarding, and financial support for newly credentialed ATs.
Shifting Stakeholder Perceptions
We’re launching advocacy campaigns and educational initiatives to increase recognition in schools and sports organizations.
Data-Driven Change
Through extensive compensation and satisfaction surveys, we are identifying trends, addressing pain points, and advocating for policy changes that ensure ATs receive the respect and resources they deserve.
Athletic Trainers have made over $30 million with Go4.
THINGS YOU CAN DO!
Register for the “How NOT to get hired” webinar.
Through Go4 Contract Services, we’re leading the industry in compensation, financial incentives, and flexible work options.
Gradfin consultation
Go4 is investing in recruitment efforts, scholarships, and strategic partnerships to attract and support aspiring athletic trainers.
Pick up a shift on the app
The AT4America initiative provides structured mentorship, onboarding, and financial support for newly credentialed ATs.
Join AT4America
We’re launching advocacy campaigns and educational initiatives to increase recognition in schools and sports organizations. To checkout AT4America, click here.
Pre-Event Medical Meeting
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By The Numbers
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