The mission: get an athletic trainer on every sideline, everywhere. The athletic training profession stands at a pivotal moment. Athletic trainers face systemic challenges; recruitment, misconceptions, and inadequate compensation. Go4 is addressing these issues head-on. Through Every Sideline, Everywhere, we are leveraging data, advocacy, and innovation to elevate athletic training.
Go4 Strategic Initiatives
Compensation and Career Sustainability
Through Go4 Contract Services, we’re leading the industry in compensation, financial incentives, and flexible work options.
Recruiting Future ATs
Go4 is investing in recruitment efforts, scholarships, and strategic partnerships to attract and support aspiring athletic trainers.
Transition-to-Practice for New ATs
The AT4America initiative provides structured mentorship, onboarding, and financial support for newly credentialed ATs.
Shifting Stakeholder Perceptions
We’re launching advocacy campaigns and educational initiatives to increase recognition in schools and sports organizations.
Data-Driven Change
Through extensive compensation and satisfaction surveys, we are identifying trends, addressing pain points, and advocating for policy changes that ensure ATs receive the respect and resources they deserve.
Athletic Trainers have made over $30 million with Go4.
By The Numbers
Keep Me Up To Date On The Every Sideline, Everywhere White Paper
Let me know when the Every Sideline, Everywhere state of athletic training research paper is released.
Go4 White Paper on the State of Athletic Training Framework: Overview of the current state of athletic training, the challenges faced, and Go4’s initiatives to address them.
