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Case Study

Multiple Events, Multiple States

Flag Football Life

Background

Flag Football Life (FFL) began as a grassroots initiative fueled by a deep passion for the game and a commitment to making sports accessible to all. What started with just a handful of local teams has grown into a nationwide community of players, coaches, and fans. At its core, FFL believes in the unifying power of sports to teach life lessons, foster community, and promote physical health. Central to this mission is safety—FFL leadership insists on having Athletic Trainers (ATs) on the sidelines at every event to ensure player health is never compromised.


CHALLENGE

FFL faced a number of challenges as it scaled flag football operations across the country. At first, FFL needed to source qualified athletic trainers locally near their headquarters for home events. From there, they needed the same reliability and ability to hire athletic trainers in newer markets as their business expanded.

Secondly, they needed a solution that would allow them to rapidly scale, or scale back, depending on the specific situation. For instance, on some weekends, a single athletic trainer was needed for a game or practice. On other weekends, multi-team and multi-venue tournaments required the 10-12 athletic trainers working in multiple shifts.

FFL also needed to find a fast, easy-to-use solution that didn’t require additional staffing or operational complexity, as internal team members were already stretch thin within their primary roles and responsibilities.

Finally, they needed to make sure that there was a unified approach, where athletes and participants at FFL events were operating in a safer environment and getting the attention they needed to continue participation after an injury, or the treatment they needed after an emergency. As a premier operator, parents, coaches and players expect a certain level of care that protects the participant’s ability to play.

As a business, FFL could not operate large scale events, hosting hundreds of people, without a plan in case of an emergency situation.


Solution

Go4 offered FFL exactly what it needed: a flexible, scalable, and efficient solution for hiring athletic trainers. With a network of over 24,000 certified athletic trainers who use the mobile app to find per diem opportunities, Go4 connected FFL with qualified professionals in every region they operate.

Through the platform, FFL gained a dependable group of insured, licensed and local Athletic Trainers searching for per diem shifts.
They also utilized the user-friendly software solution that allowed operations staff to hire single and multiple athletic trainers, in just a few clicks.

Finally, Go4’s HIPAA-compliant Injury Documentation Tool (EMR) helps athletic trainers note every incident, and share them with parents and the next clinician in line, speeding up recovery time and assuaging parent’s fear after a medical event. Go4’s built in Emergency Action Plans (EAPs) are customized for each location, helping staff and athletic trainers know exactly where items like the AED are located, and where to send an ambulance if emergency transport is needed.

The platform’s intuitive interface enabled a single FFL team member to manage staffing for all upcoming events in one session. Whether the need was small or large, Go4 ensured that healthcare coverage was consistent, professional, and reliable—allowing FFL to focus on delivering a top-tier youth football experience across the country.

By The Numbers

10 States with Events
336 Fields Made Safer
4 Years Using Go4